Sponsors -

Click here to contact us about becoming a sponsor. Sponsorship opportunities start at $250

View our Sponsorship Opportunities

WHAT IS CHRISTKINDLMARKET DES MOINES (CDM)?

Inspired by a cherished German tradition, CDM brings warmth, culture, and community together at a time of year when people are eager to gather. Since its founding in 2016, the market has grown into a signature Central Iowa event that welcomes tens of thousands of guests over two festive weekends each December.

Held outdoors at Principal Park with heated tents and covered gathering spaces, CDM offers authentic European food and drink, unique gift shopping, live music and dance, children’s activities, and time-honored traditions — all free and open to the public.

For 2026, CDM will be held on:

Dec 3: 5-9p
Dec 4/5: 11a -9p
Dec 6: 11a-5p

Dec 10: 5-9p
Dec 11/12: 11a–9p
Dec 13: 11a–5p

WHY SPONSORS CHOOSE CDM

Meaningful Reach 22,500 average daily visitors 42 Vendors About 30% travel from outside the Des Moines area, supporting winter tourism	A Family-Centered Audience Children, parents, grandparents, and multi-generational groups attend together — creating brand exposure in a positive, memory-making environment.
Authentic Community Impact As a nonprofit cultural event, CDM celebrates Iowa’s European heritage, supports artists and performers, partners with local schools and nonprofits, and provides educational experiences for children.	Brand Alignment That Feels Good Sponsors aren’t just visible — they’re part of the experience. From shared traditions to warm hospitality, brands are associated with joy, generosity, and connection.

TITLE SPONSORSHIP OPPORTUNITIES Choose the Kind of Impact That Fits Your Organization
All 2026 Title Sponsors receive:

Promotion of sponsor through CDM’s social media activities
First right of refusal for the same sponsorship category for CDM 2027
Hyperlinked logo on the CDM website
Inclusion in all press releases and other media activities
Inclusion on printed promotional pieces (posters, fliers, brochures, etc—logo)
Press release to the media announcing your individual sponsorship

Estimated Reach
Facebook Followers: 10,063
Instagram Followers: 3,644
E-Newsletter Subscribers: 8,870
Website Page Views: 75K/year
Printed flyer: 3000 Pieces
Printed poster: 200 pieces
Printed brochure at event: 3000

Brand Visibility & Signature Presence Ideal for organizations seeking strong name recognition and high foot traffic.	Family & Community Engagement Perfect for brands that value education, tradition, and family experiences.	Culture, Arts & Experience Designed for organizations that support creativity, heritage, and live performance.
PRESENTING SPONSOR ($45,000) (AVAILABLE) “Christkindlmarket Des Moines – presented by <Your Organization Here>” full view signage at the venue entrance One Annual Hut Sponsorship Opening Ceremony Speech on the first Friday night One person available for one local TV spot	WEIHNACHTSWALD (CHRISTMAS FOREST) NAMING RIGHTS ($3,000) (*2025 SIEGWERK USA INC, 1^st WEEKEND*) 20’x40’ covered area where visitors can gather around tree-top tables to enjoy their food and beverages. Also, the location of trees decorated by nonprofits. All proceeds from the silent auction of the decorated trees benefits the nonprofits The “Weihnachtswald presented by <Your Business Here>” partial view signage over entry provided by CDM	YULETIDE HALL NAMING RIGHTS ($17,500) (*2025 PRAIRIE MEADOWS*) “Yuletide Hall presented by <Your Business Here>” partial view signage over entrance to Yuletide Hall Organization representative may address the audience twice daily from the stage between performances
BEVERAGE TENT NAMING RIGHTS ($8,000) (AVAILABLE) 30’X90’ outdoor beverage tent where Beer, Glühwein, Kinderpunsch, and Cocoa are served The “’<Your Business Here> Beverage Tent” partial view signage provided by CDM Logo included on all menu signage	KINDERKORNER NAMING RIGHTS ($7,500) (*2025 MIDAMERICAN ENERGY FOUNDATION*) The “<Your Business Here> Kinder Korner” and partial view signage	YULELTIDE HALL STAGE NAMING RIGHTS ($5,000) (AVAILABLE) The “<Your Business Here> Stage” partial view signage over stage provided by CDM Someone from your organization may address the audience once per day from the stage between performances
VENDOR & VOLUNTEER LOUNGE NAMING RIGHTS ($1,000) *ONE WEEKEND* (AVAILABLE) 8’ x 40’ heated space for Vendors and Volunteers to relax, warm up and enjoy refreshments The “<Your Business Here> Vendor & Volunteer Lounge” Opportunity to display organizational signage (provided by the sponsor)	PHOTO BACKDROP SPONSOR ($1,000) *ONE WEEKEND* Opportunity to design/decorate/light a 12’ long x 8’ high windscreen fence. Final approval of design by CDM management required	KRAMPUS PARADE NAMING RIGHTS ($1,000) *ONE WEEKEND* (*2025 BIG GROVE BREWERY, 1^ST WEEKEND*) The “Krampus Parade presented by <Your Business Here>” Organization representative may lead the parade of St. Nick and Krampuses

FESTIVAL IMPACT OPPORTUNITIES
Your support allows this beloved tradition to remain free, accessible, and authentic for the entire community. Help ensure the long-term success of CDM by supporting:

Event infrastructure and safety
Marketing and promotion
Community partnerships and nonprofit participation

PLATINUM SPONSOR ($7,500)
Hyperlinked logo on the CDM website
Inclusion in all press releases and other media activities
Inclusion in all print advertising (logo)
Inclusion on event promotional pieces (posters, fliers, brochures, etc—logo)
Inclusion on sponsor signage at event
Annual hut sponsorship

SILVER SPONSOR ($1,750)
Hyperlinked name on the CDM website
Inclusion on printed promotional pieces (posters, fliers, brochures, etc—logo)
Inclusion on sponsor signage at event

GOLD SPONSOR ($4,000)
Hyperlinked name on the CDM website
Inclusion in all press releases and other media activities
Inclusion on printed promotional pieces (posters, fliers, brochures, etc—logo)
Inclusion on sponsor signage at event

BRONZE SPONSOR ($750)
Hyperlinked name on the CDM website

A LA CARTE OPPORTUNITIES

ANNUAL HUT SPONSOR ($300) ONE WEEKEND
Hyperlinked logo on website
Plaque recognizing your sponsorship will be affixed to the hut during one weekend of the festival
Promotion of sponsor through sponsee’s social media activities

VENDOR SWAG BAG SPONSOR ($250) ONE WEEKEND
Provide branded merchandise for our vendor swag bags to support them during their CDM vending experience. Past items have included: chapstick, hand/foot warmers, energy drinks, granola bars, touchscreen gloves, etc.

We’d love to learn about your organization’s goals and help match you with the right opportunity.

Contact: Suzanne Hull, Sponsorship Chair
📧 christkindlmarketdsm@gmail.com
📞 515-250-6366
🌐 christkindlmarketdsm.com